Approach

Approach

Portrait of Noah DiJulio in his studio
Portrait of Noah DiJulio in his studio

American born designer and great grandson of Italian immigrants.

DiJulio is pronounced "Dee-jewel-e-o"

American born designer and great grandson of Italian immigrants. DiJulio is pronounced "Dee-jewel-e-o"

American born designer and son of Italian and Norweign immigrants.

DiJulio is pronounced Dee-jewel-e-o

Story+Logic

Story+Logic

Story+Logic

Noah's approach is rooted in qualitative research, rapid prototyping, and storytelling to transform narrative-driven insights into award-winning products people love.

When combined, they create operational efficiency and align teams around a shared vision and goal. Story + Logic inspires people to move with purpose and the clarity for critical thought.

The results are a better customer satisfaction, product market fit, retention of talent, and increased speed to market.

Noah's approach is rooted in qualitative research, rapid prototyping, and storytelling to transform narrative-driven insights into award-winning products people love.

When combined, they create operational efficiency and align teams around a shared vision and goal. Story + Logic inspires people to move with purpose and the clarity for critical thought.

Noah's approach is rooted in qualitative research, rapid prototyping, and storytelling to transform narrative-driven insights into award-winning products people love.


When combined, they create operational efficiency and align teams around a shared vision and goal. Story + Logic inspires people to move with purpose and the clarity for critical thought.


Impact and Outcomes — Better customer satisfaction, product market fit, retention of talent, and increased speed to market.

Noah's approach is rooted in qualitative research, rapid prototyping, and storytelling to transform narrative-driven insights into award-winning products people love.

When combined, they create operational efficiency and align teams around a shared vision and goal. Story + Logic inspires people to move with purpose and the clarity for critical thought.

The results are a better customer satisfaction, product market fit, retention of talent, and increased speed to market.

Impact and Outcomes — better customer satisfaction, product market fit, retention of talent, and increased speed to market.

Impact and Outcomes — Better customer satisfaction, product market fit, retention of talent, and increased speed to market.

Understand.

Design.

Apply.
Repeat.

Understand. Design. Apply. Repeat.

Story

Emotion is the best place to start

Start with emotion

Much like creating a feature film, establishing the narrative and characters of a brand or product are critical. Without a story there is no challenge to resolve, no one to identify with, and no reason to care.

Every project starts with answering what problem are we solving and who are the people involved. Why now? Who benefits? Who are we excluding and why?

How do we stand out in a crowd?

Much like creating a feature film, establishing the narrative and characters of a brand or product are critical. Without a story there is no challenge to resolve, no one to identify with, and no reason to care.

Every project starts with answering what problem are we solving and who are the people involved. Why now? Who benefits?

Who are we excluding and why?

How will we stand out in a crowd?

Much like creating a feature film, establishing the narrative and characters of a new brand or product are critical. Without a story there is no challenge to resolve, no one to identify with, and no reason to care.

Every project starts with answering what problem are we solving and who are the people involved. Why now? Who benefits? Who are we excluding and why? How will we stand out in a crowd?

Much like creating a feature film, establishing the narrative and characters of a new brand or product are critical. Without a story there is no struggle to overcome, no one to identify with, and no reason to care.

Every project starts with answering what problem are we solving and who are the people involved. Why now? Who benefits? Who are we excluding and why? How will we stand out in a crowd?

  • Understand.

    Understand.

  • Design.

    Design.

  • Apply.

    Apply.

  • Repeat.

    Repeat.

Logic

A grid of thin lines all pointing to the word Logic as if the word is magnetic
A grid of thin lines all pointing to the word Logic as if the word is magnetic

Systems are your sandbox

Systems are your sandbox

The ability to make faster decisions is the result of good research and a vetted strategy of repeated validation testing and iteration.

Investing the time to create internal sandboxes for project teams and clients to play helps you scale faster. With advancements in AI, everyone on the team can now contribute to the final outcome.

The ability to make faster decisions is the result of good research and a vetted strategy of repeated validation testing and iteration.

Investing the time to create internal sandboxes for project teams and clients to play helps you scale faster. With advancements in AI, everyone on the team can now contribute to the final outcome.

The ability to make faster decisions is the result of good research and a vetted strategy of repeated validation testing and iteration.

Investing the time to create internal sandboxes for project teams and clients to play helps you scale faster. With advancements in AI, everyone on the team can now contribute to the final outcome.

Capabilities

Capabilities

Understand.

Design.

Apply.
Repeat.

How we build Story + Logic

HowwebuildStory+Logic

HowwebuildStory+Logic

Product Design & Strategy • Qualitative Research • UXR • Product Planning •  Brand Strategy & Identity • Creative Direction • Art Direction • Human-Centered Design Training & Workshop Facilitation • Team Building & Management • 0-1 Product & Service Innovation • Storytelling • Copywriting • Prototyping • Validation Testing • Design Systems • Video Production •  Motion Design • Generative AI

Product Design & Strategy • Qualitative Research • UXR • Product Planning •  Brand Strategy & Identity • Creative Direction • Art Direction • Human-Centered Design Training & Workshop Facilitation • Team Building & Management • 0-1 Product & Service Innovation • Storytelling • Copywriting • Prototyping • Validation Testing • Design Systems • Video Production •  Motion Design • Generative AI

Product Design & Strategy • Qualitative Research • UXR • Product Planning •  Brand Strategy & Identity • Creative Direction • Art Direction • Human-Centered Design Training & Workshop Facilitation • Team Building & Management • 0-1 Product & Service Innovation • Storytelling • Copywriting • Prototyping • Validation Testing • Design Systems • Video Production •  Motion Design • Generative AI

Product Design & Strategy • Qualitative Research • UXR • Product Planning •  Brand Strategy & Identity • Creative Direction • Art Direction • Human-Centered Design Training & Workshop Facilitation • Team Building & Management • 0-1 Product & Service Innovation • Storytelling • Copywriting • Prototyping • Validation Testing • Design Systems • Video Production •  Motion Design • Generative AI

Industries

Industries

Cross-category understanding and expertise

Cross-category understanding and expertise

Scroll to Learn more

Get in touch

Get in touch

Get in touch

Get in touch

Awards & Recognition

Awards & Recognition

Noah DiJulio holds numerous patents for innovation and has been featured in Wired Magazine, FastCompany, Modern Marvels, Wallpaper*, ID Magazine, and Interior Design Magazine.

He holds a Bachelor’s of Science in Product Design from Western Washington University and guest lectures about the power of play and innovation.

Noah DiJulio holds numerous patents for innovation and has been featured in Wired Magazine, FastCompany, Modern Marvels, Wallpaper*, ID Magazine, and Interior Design Magazine.

He holds a Bachelor’s of Science in Product Design from Western Washington University and guest lectures about the power of play and innovation.

Noah DiJulio holds numerous patents for innovation and has been featured in Wired Magazine, FastCo, Modern Marvels, Wallpaper*, ID Magazine, Interior Design Magazine and other publications.

He holds a Bachelor’s of Science in Product Design from Western Washington University and guest lectures about the power of play and innovation.

Awards are nice, but repeat customers and market success are better don't you think?

Awards are nice, but repeat customers and market success are better don't you think?

a group of large rocks in the water

Photo by Fineas Anton

Personal life

Personal Life

Out and About

Out and About

Out and About

Born in the Pacific Northwest, Noah has a natural wanderlust to explore and experience new cultures through their food and history.

Noah’s career and clients have taken him across the globe from Tokyo to London to the deep south of the United States to uncover what drives people. Over the years he has called Seattle, Providence, Silicon Valley, and Portland, Oregon home.

Born in the Pacific Northwest, Noah has a natural wanderlust to explore and experience new cultures through their food and history.

Noah’s career and clients have taken him across the globe from Tokyo to London to the deep south of the United States to uncover what drives people. Over the years he has called Seattle, Providence, Silicon Valley, and Portland, Oregon home.

Born in the Pacific Northwest, Noah has a natural wanderlust to explore and experience new cultures through their food and history.

Noah’s career and clients have taken him across the globe from Tokyo to London to the deep south of the United States to uncover what drives people. Over the years he has called Seattle, Providence, Silicon Valley, and Portland, Oregon home.

Hide

Away from his desk, you can find Noah obsessing about how films are made, planning the next adventure with his family or hosting dinner parties where he tries out a new, complicated recipe and wonders why he didn't just stick to the hits.

He currently serves on the Board as the Marketing Director for the Friends of Tilly Jane Cabins, a non-profit who oversees a historic district in the backcountry on Mt. Hood, Oregon.

Away from his desk, you can find Noah obsessing about how films are made, planning adventures with his family or hosting dinner parties where he tries out a new, complicated recipe, and wonders why he didn't just stick to the hits.

He currently serves on the Friends of Tilly Jane Cabins Board as the Director of Marketing, a non-profit who oversees a historic district in the backcountry on Mt. Hood, Oregon.

Roma, Piazza Navona (zoom, zoom)

Roma, Piazza Navona (zoom, zoom)

Roma, Piazza Navona (zoom, zoom)

Mt. Hood, Tilly Jane Trail —Photo by Silvia Kern

Mt. Hood, Tilly Jane Trail —Photo by Silvia Kern

Mt. Hood, Tilly Jane Trail —Photo by Silvia Kern

Moniker & Symbol

Moniker & Symbol

The Looped Square

The Command (Cmd) key symbolizes modification. Adopted by Apple in 1984, it has a 1,500 year old history in Nordic culture to indicate a place of interest. 

Creatingplacesofinterest.

Creatingplacesofinterest

Creatingplacesofinterest

Mission — to weave objects, technology, and brand driven storytelling into experiences that resonate on an emotional level and create a place of interest.

Through combining Story + Logic Noah's work helps organizations build complex systems that feel approachable, familiar, and purpose built.

Mission — to weave objects, tech, and brand driven storytelling into experiences that resonate on an emotional level and create a place of interest.

Mission — to weave objects, technology, and brand driven storytelling into experiences that resonate on an emotional level and create a place of interest.

Made with heart

Made with heart

Made Possible.

Let's connect

© MMXXVI Noah DiJulio All rights reserved

Made Possible.

Let's connect

© MMXXVI Noah DiJulio All rights reserved

Made

Possible.

Let's connect

© MMXXVI Noah DiJulio All rights reserved